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Northern Counties Insurance
Northern Counties are one of the North East of England’s most well established and respected Insurance Brokers. From their Low Fell, Gateshead office they have been providing affordable insurance policies to people and businesses across the region since 1928.
Why did you get involved in the campaign?
Mark Burdett , Marketing Manger: “I moved to the North East of England in June 2005 having spent time in the region over the previous 8 years visiting friends. One of my first jobs when joining Northern Counties was to familiarise myself with the area, the local media and our potential customers. It was during this process that I came across the North East England website and “Passionate about” campaign. As soon as I read about the campaign I knew Northern Counties should help out in any way we could. Having been established in the region for over 75 years and providing protection and peace of mind to many companies in North East England, I felt we could play a leading role in helping the campaign.”
How are you supporting the campaign?
Mark continues: “In July 2005 I issued a Press Release which was sent to the local media about the campaign and our involvement, and this was also published on various sites. We initially started using the North East England logo on outgoing correspondence along with a brief outline of what the campaign was all about. This proved to be very effective as several clients asked about the campaign and were directed to the excellent North East England site. We also promote the ‘Passionate about’ brand through having a dedicated section on our website (www.northerncounties.com/passionate-about.php). In recent times we have also used ‘Passionate about insurance’ logo on all advertising and marketing we do. An example of this is in our latest Yellow Pages advertising in the Newcastle upon Tyne directory.“ (above)
How has the campaign benefited you?
Mark adds: “We’ve noticed an increase in the number of visitors to our website and in particular the North East & Us section at www.northerncounties.com/passionate-about.php. Northern Counties has also benefited through links from the North East England Supporters page on the website, and using the “Passionate about” and North East England logos adds real value to our own Northern Counties brand. We’ve also gained exposure in the media through the publication of press releases and articles regarding the campaign.
“The ‘Passionate people. Passionate places’ campaign has already been a huge success for the region and for Northern Counties and we intend to continue to support and promote it as much as possible.”
For more information please visit www.northerncounties.com
What are you passionate about? Tell the Regional Image team what you're doing with the regional branding by emailing northeastengland@onenortheast.co.uk.
